Today I start building ROI from podcasting, in public. Not for reach. But to prove a point that should’ve been documented years ago:
It is possible to measure the ROI of a podcast. And I believe it can be as accurate on attribution as newsletter can be.
So my goal is straight forward: to go from 0 to 1,000 newsletter subscribers coming directly from my podcast.
Link to this sheet at the end of this edition
To reach my goal, I’ve identified six pillars to improve, from my growing my network all the way to converting on podcast platforms.
Let’s dive in.